Why it's WOW Award-winning water resistant technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture Delivers silky, glassy-smooth, super frizz-resistant styles Heat-activated formula contains heat protectants Ultra-light spray feels like nothing is on...
Why it's WOW
Super light hydrator and power detangler
3 levels of thermal protection keep hair safe from dehydration and dulling
Won't oxidize and turn hair yellow or brassy so your color stays glossy and bright
Argan oil nourishes + delivers silky-smooth, glossy hair
Why it’s Wow Powerful humidity-proofer delivers the ultimate, long-lasting frizz control Silkens, smooths, glosses – totally transforms hair texture Keeps blowouts sleek + smooth, even in extreme humidity Weightless, non-greasy – feels like nothing is on your hair! Results last through 3-4 shampoos Provides...
Why it's WOW Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never stiff, sticky, or waxy like mascaras, crayons and sprays Great value! 6 months to 1...
Why it's WOW Award-winning water resistant technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture Delivers silky, glassy-smooth, super frizz-resistant styles Heat-activated formula contains heat protectants Ultra-light spray feels like nothing is on...
Why it's WOW
Super light hydrator and power detangler
3 levels of thermal protection keep hair safe from dehydration and dulling
Won't oxidize and turn hair yellow or brassy so your color stays glossy and bright
Argan oil nourishes + delivers silky-smooth, glossy hair
Why it’s Wow Powerful humidity-proofer delivers the ultimate, long-lasting frizz control Silkens, smooths, glosses – totally transforms hair texture Keeps blowouts sleek + smooth, even in extreme humidity Weightless, non-greasy – feels like nothing is on your hair! Results last through 3-4 shampoos Provides...
Why it's WOW Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never stiff, sticky, or waxy like mascaras, crayons and sprays Great value! 6 months to 1...