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Hooked 100% Clean Curl Shampoo with Root-Locking Technology
Why it's WOW Unique, sulfate-free formula within our curl enhancing shampoo leaves NO residues for optimum scalp and hair conditions, and bouncier, weightless curls Hooked curly hair shampoo features our proprietary Procapil® blend to help “anchor” strands at the root, preventing excessive shedding or...- from $4.55
$13.00- from $4.55
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Coco-Motion Lubricating Curl Conditioner
Why it's WOW New “Naked Technology” feels like nothing’s on the hair! Weightless curl conditioner works deep inside strands No heavy, greasy feel because our proprietary Profaxil-18 Complex™ breaks up Marula Oil and Coconut Oil particles, enabling them to penetrate hair and lubricate hair’s...- from $4.55
$13.00- from $4.55
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Flo-etry Vital Natural Curly Hair Serum
Why it's WOW New “Naked Technology” feels like nothing’s on the hair! Flo-etry curl serum instantly moisturizes and plumps dehydrated curls (that are inherently dry because natural oils from the scalp can’t easily flow down the bends and twists of curly strands) Our proprietary...- from $4.90
$14.00- from $4.90
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Insta-WOW Advanced Dry Shampoo
Why it’s WOW: Powered by real cleansing tech Best dry shampoo for dark hair, color-treated hair Non-dulling, less whitening, no gritty texture Leaves color light, bright and glossy again Helps normalize excess sebum production Deodorizing formula helps prevent odor absorption- from $5.60
$16.00- from $5.60
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Youth Juice Scalp Treatment
Why It’s Wow Helps keep hair in its prime: thick, strong, supple Creates optimal conditions for hair growth No greasy feel or build up- $16.10
$46.00- $16.10
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Shook Mix + Fix Bundling Curly Hair Spray
Why it's WOW New “Naked Technology” feels like nothing’s on the hair! Shook curl spray’s unique “shake-to-activate” bi-phase formula features one-part powerful, natural hydrating oils + one-part breakthrough curl-bundling polymers for bouncy, defined “naked curl” results Our proprietary Profaxil-18 Complex™ breaks up large oil...- from $5.60
$16.00- from $5.60
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Dream Cocktail Kale-Infused Leave-in Treatment
Why it's WOW Makes a major difference with just one blow dry 50%* less breakage after just one use Instantly strengthens brittle, fragile, damaged hair Heat protectant *Average results based on independent testing- from $4.20
$12.00- from $4.20
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Dream Filter For Picture-Perfect Color
Why it's WOW Fastest, easiest 3-minute hair detox Removes minerals that dull, darken and distort color, and coarsen texture Dramatically improves texture compromised by hard water residues- from $4.20
$12.00- from $4.20
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Pop & Lock High Gloss Finish
Why It's WOW Combines the conditioning benefits of an oil with the shine power of a serum Ultra-light, non-greasy Sparkling high-gloss finish locks down the cuticle and temporarily seals split ends 3 levels of heat protection UV protectant against color fade- from $3.50
$10.00- from $3.50
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One-Minute Transformation Styling Cream
Why it's WOW Instant on-the-spot frizz fix Apply our frizz cream to bumps, bends and bed head then either brush or blow dry the unruly sections for a super quick, smooth, polished refresh No waxy, greasy buildup on hair- from $4.20
$12.00- from $4.20
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Root Cover Up
Why it's WOW Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never stiff, sticky, or waxy like mascaras, crayons and sprays Great value! 6 months to 1...- $12.07
$34.50- $12.07
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Raise the Root Thicken + Lift Spray
Why it's WOW Delivers major root lift without feeling stiff or sticky Contains proprietary elastomers that form a “spring” at the roots Root lifter that can be used on wet or dry hair Non-yellowing; Never sticky or stiff for bouncy, natural styles- from $4.20
$12.00- from $4.20
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Dream Cocktail Carb-Infused Leave-in Treatment
Why it's WOW Makes a major difference with just one blow dry Instantly adds mass by bonding a weightless carb-based complex to hair’s surface Heat protectant- from $4.20
$12.00- from $4.20
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Style on Steroids Texture Spray
Why it's WOW Unique moisturizing texture spray won’t dry hair or glue strands together Transparent texturizers won’t cloud or dull color Gives hair “guts” and long-lasting style memory Non-yellowing, color-safe Never sticky or stiff Powerful heat protection- from $5.25
$15.00- from $5.25
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Xtra Large Bombshell Volumizer
Why it’s Wow Our hair volumizer is free of alcohol, salt, drying resins typically used to create volume Massive volume plus super healthy hair quality Long-lasting Innovative light, frothy formula for weightless volume Heat protection- from $4.20
$12.00- from $4.20
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Chris Appleton + Color Wow Money Masque
Why it's WOW Celebrity Stylist Chris Appleton’s 1-step-prep for luxe, super healthy hair Weightless formula instantly absorbs; leaves no waxy, heavy buildup Penetrates deep to help strengthen, repair and renew suppleness A deep conditioning hair mask for all hair types Heat protection- from $5.25
$15.00- from $5.25
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Money Mist Leave-in Conditioner
Why it's WOW Easy to use, instant transformation! Powerful detangler reduces breakage Strengthens strands to support healthy growth Moisturizes + de-frizzes for smooth, silky, luxe texture Like a whole new head of luxe, healthy-looking hair Ultralight, penetrating spray won’t weigh hair down Heat protectant...- from $4.90
$14.00- from $4.90
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Color Security Conditioner (For Normal to Thick Hair)
Why it's WOW Won't oxidize and turn hair yellow or brassy so your color stays glossy and bright 3 levels of thermal protection keep hair safe from dehydration and dulling Avocado oil, rich in omega 3’s, nourishes + delivers silky-smooth, glossy hair Rich moisture without...- from $9.10
$26.00- from $9.10
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Color Security Conditioner (For Fine to Normal Hair)
Why it's WOW Super light hydrator and power detangler 3 levels of thermal protection keep hair safe from dehydration and dulling Won't oxidize and turn hair yellow or brassy so your color stays glossy and bright Argan oil nourishes + delivers silky-smooth, glossy hair- from $3.85
$11.00- from $3.85
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Dream Coat for Curly Hair
Why it's WOW A multi-tasking styling product for wavy hair that delivers the benefits of gels, creams and serums—without the weight. Powered by 3 polymers that moisturize, define and boost shine Delivers bounce and elasticity without stiffness or dulling weight Alcohol-free, non-drying, adds moisture...- from $4.90
$14.00- from $4.90
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