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Snag-Free Pre-Shampoo Detangler For Curly Hair
Why it's WOW Our detangler for curly hair offers faster, easier, pain-free washdays and fresher shampoo results No-knots wet-combing for reduced breakage + shedding Vitamin-rich Pracaxi Oil defrizzes and lubricates curl surface Coconut Oil helps moisturize to maximize slip and minimize breakage- from $4.20
$12.00- from $4.20
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Dreaming Advanced Repair and Resurfacing Treatment
WHY IT'S WOW Silky hair treatment repairs + refinishes hair’s surface Hair is more compliant, manageable, easy to style Silicone-free formula is not heavy or greasy Color protection (reduces color washout and fade) "No puff, no fluff" results last through 2-3 shampoos- from $5.25
$15.00- from $5.25
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Hooked 100% Clean Curl Shampoo with Root-Locking Technology
Why it's WOW Unique, sulfate-free formula within our curl enhancing shampoo leaves NO residues for optimum scalp and hair conditions, and bouncier, weightless curls Hooked curly hair shampoo features our proprietary Procapil® blend to help “anchor” strands at the root, preventing excessive shedding or...- from $4.55
$13.00- from $4.55
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Coco-Motion Lubricating Curl Conditioner
Why it's WOW New “Naked Technology” feels like nothing’s on the hair! Weightless curl conditioner works deep inside strands No heavy, greasy feel because our proprietary Profaxil-18 Complex™ breaks up Marula Oil and Coconut Oil particles, enabling them to penetrate hair and lubricate hair’s...- from $4.55
$13.00- from $4.55
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Flo-etry Vital Natural Curly Hair Serum
Why it's WOW New “Naked Technology” feels like nothing’s on the hair! Flo-etry curl serum instantly moisturizes and plumps dehydrated curls (that are inherently dry because natural oils from the scalp can’t easily flow down the bends and twists of curly strands) Our proprietary...- from $4.90
$14.00- from $4.90
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Insta-WOW Advanced Dry Shampoo
Why it’s WOW: Powered by real cleansing tech Best dry shampoo for dark hair, color-treated hair Non-dulling, less whitening, no gritty texture Leaves color light, bright and glossy again Helps normalize excess sebum production Deodorizing formula helps prevent odor absorption- from $5.60
$16.00- from $5.60
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Youth Juice Scalp Treatment
Why It’s Wow Helps keep hair in its prime: thick, strong, supple Creates optimal conditions for hair growth No greasy feel or build up- $16.10
$46.00- $16.10
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Texas Hold ‘Em Big Hold Hairspray
WHY IT’S WOW Less wet, fast-drying, flake free formula Extra hold hairspray delivers 82% style retention in high humidity* Deposits up to 50% less alcohol than leading sprays** 2 forms of heat protection + UV protection to protect against color fade *Independent study. Average...- $11.20
$32.00- $11.20
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Color Control Purple Toning + Styling Foam
Why it's WOW Lavender-tinted foam neutralizes yellow and brassy tones instantly No-mess alternative to purple shampoo (use on wet or dry hair) Never sticky, stiff or crunchy for shiny, bouncy, supple results- $8.40
$24.00- $8.40
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Shook Mix + Fix Bundling Curly Hair Spray
Why it's WOW New “Naked Technology” feels like nothing’s on the hair! Shook curl spray’s unique “shake-to-activate” bi-phase formula features one-part powerful, natural hydrating oils + one-part breakthrough curl-bundling polymers for bouncy, defined “naked curl” results Our proprietary Profaxil-18 Complex™ breaks up large oil...- from $5.60
$16.00- from $5.60
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Extra Mist-ical Shine Spray
Why it's WOW Flower-powered formula converts UV light into intense radiance Super-fine mist All gloss, no grease Heat protection- $10.15
$29.00- $10.15
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Dream Cocktail Coconut-Infused Leave-in Treatment
Why it's WOW Makes a major difference with just one blow dry Instant healthy hydration restores silky suppleness to dry, dehydrated, straw-like hair Heat protectant- from $4.20
$12.00- from $4.20
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Dream Cocktail Kale-Infused Leave-in Treatment
Why it's WOW Makes a major difference with just one blow dry 50%* less breakage after just one use Instantly strengthens brittle, fragile, damaged hair Heat protectant *Average results based on independent testing- from $4.20
$12.00- from $4.20
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Dream Filter For Picture-Perfect Color
Why it's WOW Fastest, easiest 3-minute hair detox Removes minerals that dull, darken and distort color, and coarsen texture Dramatically improves texture compromised by hard water residues- from $4.20
$12.00- from $4.20
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Pop & Lock High Gloss Finish
Why It's WOW Combines the conditioning benefits of an oil with the shine power of a serum Ultra-light, non-greasy Sparkling high-gloss finish locks down the cuticle and temporarily seals split ends 3 levels of heat protection UV protectant against color fade- from $3.50
$10.00- from $3.50
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Cult Favorite Firm + Flexible Hairspray
Why it's WOW Flexible, firm hold and style control that’s never sticky or stiff Won’t build up and is totally brushable Non-yellowing, doesn’t darken or dull shine Our firm, flexible hold hairspray offers heat protection, UV protectant against color fade, humidity-resistant- from $5.25
$15.00- from $5.25
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One-Minute Transformation Styling Cream
Why it's WOW Instant on-the-spot frizz fix Apply our frizz cream to bumps, bends and bed head then either brush or blow dry the unruly sections for a super quick, smooth, polished refresh No waxy, greasy buildup on hair- from $4.20
$12.00- from $4.20
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Root Cover Up
Why it's WOW Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never stiff, sticky, or waxy like mascaras, crayons and sprays Great value! 6 months to 1...- $12.07
$34.50- $12.07
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Raise the Root Thicken + Lift Spray
Why it's WOW Delivers major root lift without feeling stiff or sticky Contains proprietary elastomers that form a “spring” at the roots Root lifter that can be used on wet or dry hair Non-yellowing; Never sticky or stiff for bouncy, natural styles- from $4.20
$12.00- from $4.20
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Dream Cocktail Carb-Infused Leave-in Treatment
Why it's WOW Makes a major difference with just one blow dry Instantly adds mass by bonding a weightless carb-based complex to hair’s surface Heat protectant- from $4.20
$12.00- from $4.20
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