Shop Shop by Concern Curly + Wavy Hair
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Snag-Free Pre-Shampoo Detangler For Curly Hair
Why it's WOW Our detangler for curly hair offers faster, easier, pain-free washdays and fresher shampoo results No-knots wet-combing for reduced breakage + shedding Vitamin-rich Pracaxi Oil defrizzes and lubricates curl surface Coconut Oil helps moisturize to maximize slip and minimize breakage- from $4.20
$12.00- from $4.20
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Hooked 100% Clean Curl Shampoo with Root-Locking Technology
Why it's WOW Unique, sulfate-free formula within our curl enhancing shampoo leaves NO residues for optimum scalp and hair conditions, and bouncier, weightless curls Hooked curly hair shampoo features our proprietary Procapil® blend to help “anchor” strands at the root, preventing excessive shedding or...- from $4.55
$13.00- from $4.55
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Coco-Motion Lubricating Curl Conditioner
Why it's WOW New “Naked Technology” feels like nothing’s on the hair! Weightless curl conditioner works deep inside strands No heavy, greasy feel because our proprietary Profaxil-18 Complex™ breaks up Marula Oil and Coconut Oil particles, enabling them to penetrate hair and lubricate hair’s...- from $4.55
$13.00- from $4.55
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Flo-etry Vital Natural Curly Hair Serum
Why it's WOW New “Naked Technology” feels like nothing’s on the hair! Flo-etry curl serum instantly moisturizes and plumps dehydrated curls (that are inherently dry because natural oils from the scalp can’t easily flow down the bends and twists of curly strands) Our proprietary...- from $4.90
$14.00- from $4.90
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Shook Mix + Fix Bundling Curly Hair Spray
Why it's WOW New “Naked Technology” feels like nothing’s on the hair! Shook curl spray’s unique “shake-to-activate” bi-phase formula features one-part powerful, natural hydrating oils + one-part breakthrough curl-bundling polymers for bouncy, defined “naked curl” results Our proprietary Profaxil-18 Complex™ breaks up large oil...- from $5.60
$16.00- from $5.60
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Extra Mist-ical Shine Spray
Why it's WOW Flower-powered formula converts UV light into intense radiance Super-fine mist All gloss, no grease Heat protection- $10.15
$29.00- $10.15
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Dream Cocktail Coconut-Infused Leave-in Treatment
Why it's WOW Makes a major difference with just one blow dry Instant healthy hydration restores silky suppleness to dry, dehydrated, straw-like hair Heat protectant- from $4.20
$12.00- from $4.20
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Dream Cocktail Kale-Infused Leave-in Treatment
Why it's WOW Makes a major difference with just one blow dry 50%* less breakage after just one use Instantly strengthens brittle, fragile, damaged hair Heat protectant *Average results based on independent testing- from $4.20
$12.00- from $4.20
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Pop & Lock High Gloss Finish
Why It's WOW Combines the conditioning benefits of an oil with the shine power of a serum Ultra-light, non-greasy Sparkling high-gloss finish locks down the cuticle and temporarily seals split ends 3 levels of heat protection UV protectant against color fade- from $3.50
$10.00- from $3.50
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One-Minute Transformation Styling Cream
Why it's WOW Instant on-the-spot frizz fix Apply our frizz cream to bumps, bends and bed head then either brush or blow dry the unruly sections for a super quick, smooth, polished refresh No waxy, greasy buildup on hair- from $4.20
$12.00- from $4.20
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Chris Appleton + Color Wow Money Masque
Why it's WOW Celebrity Stylist Chris Appleton’s 1-step-prep for luxe, super healthy hair Weightless formula instantly absorbs; leaves no waxy, heavy buildup Penetrates deep to help strengthen, repair and renew suppleness A deep conditioning hair mask for all hair types Heat protection- from $5.25
$15.00- from $5.25
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Money Mist Leave-in Conditioner
Why it's WOW Easy to use, instant transformation! Powerful detangler reduces breakage Strengthens strands to support healthy growth Moisturizes + de-frizzes for smooth, silky, luxe texture Like a whole new head of luxe, healthy-looking hair Ultralight, penetrating spray won’t weigh hair down Heat protectant...- from $4.90
$14.00- from $4.90
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Dream Coat for Curly Hair
Why it's WOW A multi-tasking styling product for wavy hair that delivers the benefits of gels, creams and serums—without the weight. Powered by 3 polymers that moisturize, define and boost shine Delivers bounce and elasticity without stiffness or dulling weight Alcohol-free, non-drying, adds moisture...- from $4.90
$14.00- from $4.90
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Extra Strength Dream Coat
Why it's WOW Award-winning water resistant technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture Delivers silky, glassy-smooth, super frizz-resistant styles Heat-activated formula contains heat protectants Ultra-light spray feels like nothing is on...- from $5.25
$15.00- from $5.25
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Cleanse & Quench Wash Day Duo for Curly Hair
Why it's WOW This revolutionary wash-day duo is a major departure from typical shampoos and conditioners. First, the shampoo is 100% clean. Every ingredient rinses completely off. No residues are left behind. The conditioner delivers intense hydration without weight, crunch or greasiness due to...- $20.30
$58.00- $20.30
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Chris Appleton's Wash Day Faves
Why it's WOW This wash day duo delivers your deepest, truest clean, plus deep penetrating hydration for ultra healthy-looking hair. Color Security Shampoo – Rich-lathering, 100% clean, sulfate-free shampoo leaves no residues behind to weigh hair down, dull color or worst of all, block...- $24.85
$71.00- $24.85
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Best Anti-Frizz Curl Styling Set
Why it's WOW Two revolutionary Curl Wow formulas with breakthrough Naked Technology (Profaxil-18 Complex™) make it possible to moisturize curls (inside and out) for never-before-achievable “naked”, bouncy bundles. These are the best products for frizzy curly hair because they’ve been clinically proven to reduce...- $23.80
$68.00- $23.80
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Dream Coat Curly Travel Kit
Why it's WOW 3 breakthrough curl enhancing formulas that work synergistically for optimally healthy, glossy, springy curls in one ready-to-go, value kit Color Security Shampoo – 100% clean, sulfate-free shampoo leaves no residues for super fresh hair + scalp. Color Security Conditioner (For Fine to...- $12.60
$36.00- $12.60
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Gotta Bounce Travel Kit
Why it's Wow Complete Curl Wow discovery set in ready-to-go travel kit Moisturize, define, enhance curls with 5 award-winning, best selling CURL WOW formulas Features ground-breaking Curl Wow “Naked Technology” for weightless, crunch-free, non-greasy curls that feel like nothing is on the hair TSA...- $23.80
$68.00- $23.80
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Perfect Curls Starter Kit
WHY IT'S WOW Value set of game-changing curl washday formulas with Profaxil-18 Complex™ “micro-dispersing tech” delivers springy, hydrated curls that feels weightless on the hair 100% clean, sulfate-free Hooked shampoo deeply cleanses hair + scalp, and helps anchor hair at the roots to reduce...- $14.00
$40.00- $14.00
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