Shop Shop by Concern Fragile
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Snag-Free Pre-Shampoo Detangler For Curly Hair
Why it's WOW Our detangler for curly hair offers faster, easier, pain-free washdays and fresher shampoo results No-knots wet-combing for reduced breakage + shedding Vitamin-rich Pracaxi Oil defrizzes and lubricates curl surface Coconut Oil helps moisturize to maximize slip and minimize breakage- from $4.20
$12.00- from $4.20
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Dreaming Advanced Repair and Resurfacing Treatment
WHY IT'S WOW Silky hair treatment repairs + refinishes hair’s surface Hair is more compliant, manageable, easy to style Silicone-free formula is not heavy or greasy Color protection (reduces color washout and fade) "No puff, no fluff" results last through 2-3 shampoos- from $5.25
$15.00- from $5.25
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Youth Juice Scalp Treatment
Why It’s Wow Helps keep hair in its prime: thick, strong, supple Creates optimal conditions for hair growth No greasy feel or build up- $16.10
$46.00- $16.10
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Dream Cocktail Kale-Infused Leave-in Treatment
Why it's WOW Makes a major difference with just one blow dry 50%* less breakage after just one use Instantly strengthens brittle, fragile, damaged hair Heat protectant *Average results based on independent testing- from $4.20
$12.00- from $4.20
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Pop & Lock High Gloss Finish
Why It's WOW Combines the conditioning benefits of an oil with the shine power of a serum Ultra-light, non-greasy Sparkling high-gloss finish locks down the cuticle and temporarily seals split ends 3 levels of heat protection UV protectant against color fade- from $3.50
$10.00- from $3.50
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Chris Appleton + Color Wow Money Masque
Why it's WOW Celebrity Stylist Chris Appleton’s 1-step-prep for luxe, super healthy hair Weightless formula instantly absorbs; leaves no waxy, heavy buildup Penetrates deep to help strengthen, repair and renew suppleness A deep conditioning hair mask for all hair types Heat protection- from $5.25
$15.00- from $5.25
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Money Mist Leave-in Conditioner
Why it's WOW Easy to use, instant transformation! Powerful detangler reduces breakage Strengthens strands to support healthy growth Moisturizes + de-frizzes for smooth, silky, luxe texture Like a whole new head of luxe, healthy-looking hair Ultralight, penetrating spray won’t weigh hair down Heat protectant...- from $4.90
$14.00- from $4.90
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Money Laundering Glossing Conditioner
Why It's Wow Seals in nutrient rich hydration with a silky, weightless finish High gloss shine without traditional silicones or buildup Seals the cuticle with a biomimetic ceramide to lock in moisture and reduce frizz Infused with nutrient-rich marine botanicals to soften, strengthen, and...- $10.50
$30.00- $10.50
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Money Laundering Hydrating Shampoo
WHY IT’S WOW Rich-lathering, sulfate-free, residue-free cleanse for all hair types Formulated with hyaluronic acid + four types of nutrient-rich marine algae to deliver a surge of hydration to hair and scalp Rinses away completely, for 100% clean hair + scalp Keeps strands in...- $10.50
$30.00- $10.50
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Color Security Conditioner (For Normal to Thick Hair)
Why it's WOW Won't oxidize and turn hair yellow or brassy so your color stays glossy and bright 3 levels of thermal protection keep hair safe from dehydration and dulling Avocado oil, rich in omega 3’s, nourishes + delivers silky-smooth, glossy hair Rich moisture without...- from $9.10
$26.00- from $9.10
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Color Security Conditioner (For Fine to Normal Hair)
Why it's WOW Super light hydrator and power detangler 3 levels of thermal protection keep hair safe from dehydration and dulling Won't oxidize and turn hair yellow or brassy so your color stays glossy and bright Argan oil nourishes + delivers silky-smooth, glossy hair- from $3.85
$11.00- from $3.85
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Color Security Shampoo
Why it's WOW One rich lathering, sulfate-free, residue-free formula for all hair types Unlike most shampoos, every ingredient rinses off for optimal hair and scalp health Our color protect shampoo contains no silicones, thickening, conditioning or anti-frizz ingredients that stay behind and can weigh...- from $3.85
$11.00- from $3.85
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The Dream Team Flawless + Frizz-Proof
WHY IT'S WOW Award-winning anti-damage, anti-frizz mask + the G.O.A.T. anti-humidity spray = flawless, frizz-free finish Dreaming Advanced Repair and Resurfacing Treatment smooths, polishes, + visibly repairs damaged frizzy strands Dream Coat Supernatural Spray delivers a glassy-sleek blow-out that won’t re-frizz, even in high...- $26.25
$75.00- $26.25
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The Extreme Dream Team Extra-Strength Anti-Frizz Duo
Why it's WOW Powerhouse pair transforms dry, dehydrated hair and curly/coily hair into sleek, glossy, frizz-proof hair The key combo for super-smooth, straight blow-dry styles with extra-strong anti-humidity resistance Dreaming mask smooths, polishes, visibly repairs damaged frizzy strands + seals out humidity for days ...- $26.95
$77.00- $26.95
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SLAY Anti-Frizz Kit
WHY IT'S WOW 3 Color Wow viral best sellers, at 20% savings Secret to glossy, sleek frizz-free hair for days, even in high humidity DIY salon-quality glassy smooth blow-outs Lightweight hydration without build-up Heat protection at every stage Perfect for all hair types- $23.80
$68.00- $23.80
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Chris Appleton's Wash Day Faves
Why it's WOW This wash day duo delivers your deepest, truest clean, plus deep penetrating hydration for ultra healthy-looking hair. Color Security Shampoo – Rich-lathering, 100% clean, sulfate-free shampoo leaves no residues behind to weigh hair down, dull color or worst of all, block...- $24.85
$71.00- $24.85
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