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Extra Strength Dream CoatExtra Strength Dream Coat
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Extra Strength Dream Coat

Why it's WOW Award-winning water resistant technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture Delivers silky, glassy-smooth, super frizz-resistant styles Heat-activated formula contains heat protectants Ultra-light spray feels like nothing is on...
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$15.00
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Color Security Conditioner (For Fine to Normal Hair)Color Security Conditioner (For Fine to Normal Hair)
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Color Security Conditioner (For Fine to Normal Hair)

Why it's WOW Super light hydrator and power detangler 3 levels of thermal protection keep hair safe from dehydration and dulling Won't oxidize and turn hair yellow or brassy so your color stays glossy and bright Argan oil nourishes + delivers silky-smooth, glossy hair
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$11.00
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Dream Coat Supernatural SprayDream Coat Supernatural Spray
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Dream Coat Supernatural Spray

Why it’s Wow Powerful humidity-proofer delivers the ultimate, long-lasting frizz control Silkens, smooths, glosses – totally transforms hair texture Keeps blowouts sleek + smooth, even in extreme humidity Weightless, non-greasy – feels like nothing is on your hair!  Results last through 3-4 shampoos  Provides...
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$14.00
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  • Big Hair BundleBig Hair Bundle

    Big Hair Bundle

    Why it's WOW Volume-enhancing styling set effortlessly lifts, plumps, expands hair to its full potential  Breakthrough non-dehydrating volumizing formulas with built-in heat protection + self-grip rollers deliver healthiest, luxe, voluminous texture Long-lasting volume without stiffness or crunchy feel No color dulling, darkening or yellowing...
    $25.90
    $74.00
    $25.90
  • Dynamic Wash Day DuoDynamic Wash Day Duo

    Dynamic Wash Day Duo

    WHY IT'S WOW  Value set includes power detangler + gentle cleanser  Makes wash day fast and easy!  Prevents knots and matting, reduces breakage and shedding  Delivers a deeper clean for fresher scalp and hair   
    $19.95
    $57.00
    $19.95
  • The Dream Team Flawless + Frizz-ProofThe Dream Team Flawless + Frizz-Proof

    The Dream Team Flawless + Frizz-Proof

    WHY IT'S WOW Award-winning anti-damage, anti-frizz mask + the G.O.A.T. anti-humidity spray = flawless, frizz-free finish Dreaming Advanced Repair and Resurfacing Treatment smooths, polishes, + visibly repairs damaged frizzy strands Dream Coat Supernatural Spray delivers a glassy-sleek blow-out that won’t re-frizz, even in high...
    $26.25
    $75.00
    $26.25
  • The Extreme Dream Team Extra-Strength Anti-Frizz DuoThe Extreme Dream Team Extra-Strength Anti-Frizz Duo

    The Extreme Dream Team Extra-Strength Anti-Frizz Duo

    Why it's WOW  Powerhouse pair transforms dry, dehydrated hair and curly/coily hair into sleek, glossy, frizz-proof hair  The key combo for super-smooth, straight blow-dry styles with extra-strong anti-humidity resistance    Dreaming mask smooths, polishes, visibly repairs damaged frizzy strands + seals out humidity for days ...
    $26.95
    $77.00
    $26.95
  • Big Volume x Bold Hold DuoBig Volume x Bold Hold Duo

    Big Volume x Bold Hold Duo

    WHY IT'S WOW  2 bestsellers together for bigger volume + better value! Xtra Large boosts body, lift + volume without dehydrating hair (like most volumizers) Texas Hold 'Em locks in no fail, no fall volume all day + deposits less dehydrating alcohol Perfect for...
    $21.00
    $60.00
    $21.00
  • SLAY Anti-Frizz KitSLAY Anti-Frizz Kit

    SLAY Anti-Frizz Kit

    WHY IT'S WOW  3 Color Wow viral best sellers, at 20% savings Secret to glossy, sleek frizz-free hair for days, even in high humidity DIY salon-quality glassy smooth blow-outs  Lightweight hydration without build-up Heat protection at every stage Perfect for all hair types   
    $23.80
    $68.00
    $23.80
  • Long-Lasting Blowout BundleLong-Lasting Blowout Bundle

    Long-Lasting Blowout Bundle

    Why it's WOW The #1 anti-frizz treatment + most viral volumizer in one bundle Dream Coat’s advanced humidity-resistance keeps hair frizz-free + glossy through 3-4 shampoos Xtra Large’s weightless foam delivers instant volume for major body + bounce that lasts for days Never greasy,...
    $25.55
    $73.00
    $25.55
  • Optimal Scalp Treatment BundleOptimal Scalp Treatment Bundle

    Optimal Scalp Treatment Bundle

    Why it's WOW Long, strong, healthiest-looking hair starts at the scalp with this easy 2-step prep 100% clean, sulfate-free Color Security Shampoo rinses out completely, leaves no ingredients on scalp that could block follicles or impede Youth Juice absorption Applied to residue-free scalp surface,...
    $25.20
    $72.00
    $25.20
  • Beat the Grease BundleBeat the Grease Bundle

    Beat the Grease Bundle

    Why it's WOW Color Security Shampoo – The only rich-lathering, 100% clean, sulfate-free shampoo that leaves no residues behind to weigh hair down, dull color, or worst of all, block new hair growth. Raise the Root – All-day root lift + volume, never sticky or...
    $18.20
    $52.00
    $18.20
  • Viral Volumizers KitViral Volumizers Kit

    Viral Volumizers Kit

    WHY IT'S WOW 4 best-selling Color Wow volumizers at 20% savings Layer on to thicken, lift, build massive volume  Never stiff, sticky, or crunchy — always touchable and soft Delivers glossy, healthy-looking volume with heat protection at every step Build-up free formulas for weightless,...
    $26.95
    $77.00
    $26.95
  • Crisis Kit for Blonde Hair MaintenanceCrisis Kit for Blonde Hair Maintenance

    Crisis Kit for Blonde Hair Maintenance

    Why it's WOW Essential emergency kit for blonde hair shades (gray and white too) that go glaringly brassy, dark and off-tone Best-selling preventive + corrective tone-correcting formulas team up to keep blonde optimally fresh, pure and bright  Dream Filter Pre-Shampoo Mineral Remover: works in 3...
    $16.80
    $48.00
    $16.80
  • Cleanse & Quench Wash Day Duo for Curly HairCleanse & Quench Wash Day Duo for Curly Hair

    Cleanse & Quench Wash Day Duo for Curly Hair

    Why it's WOW This revolutionary wash-day duo is a major departure from typical shampoos and conditioners. First, the shampoo is 100% clean. Every ingredient rinses completely off. No residues are left behind. The conditioner delivers intense hydration without weight, crunch or greasiness due to...
    $20.30
    $58.00
    $20.30
  • Epic Volume BundleEpic Volume Bundle

    Epic Volume Bundle

    Why It’s Wow Big, bold volume and texture Delivers massive, weightless volume with long-lasting hold Transparent texturizers keep color vibrant and non-yellowing Adds "guts" and style memory without stickiness or stiffness Powerful heat protection
    $21.00
    $60.00
    $21.00
  • Best Glass Hair Duo, EVER!Best Glass Hair Duo, EVER!

    Best Glass Hair Duo, EVER!

    Why it's WOW Dream Coat Supernatural Spray – The OG glass hair essential! Heat-activated spray turns your blow dry into a Keratin-like treatment for mirror-like shine + silky-smooth, frizz-free results that last for DAYS. Extra Mist-ical Shine Spray – Spray on strands and get...
    $20.65
    $59.00
    $20.65
  • Chris Appleton's Wash Day FavesChris Appleton's Wash Day Faves

    Chris Appleton's Wash Day Faves

    Why it's WOW This wash day duo delivers your deepest, truest clean, plus deep penetrating hydration for ultra healthy-looking hair. Color Security Shampoo – Rich-lathering, 100% clean, sulfate-free shampoo leaves no residues behind to weigh hair down, dull color or worst of all, block...
    $24.85
    $71.00
    $24.85
  • Make Waves BundleMake Waves Bundle

    Make Waves Bundle

    Why It's WOW Money Mist Leave-In Conditioner - Ultra-luxe leave-in conditioner that smooths, detangles, and deeply hydrates for instantly stronger, glossy, expensive-looking hair. Dream Coat for Curly Hair - One-step solution for bouncy, bundled curls. Keeps waves + curls flexible, plus adds high-gloss shine.    
    $19.60
    $56.00
    $19.60
  • Big Money Moves BundleBig Money Moves Bundle

    Big Money Moves Bundle

    WHY IT'S WOW Money Laundering Hydrating Shampoo - A crystal-clear, sulfate-free shampoo that deeply hydrates while leaving the scalp refreshed and hair silky, supple, and in mint condition. Money Laundering Glossing Conditioner - An indulgent conditioner that delivers a surge of nutrient rich moisture and acts...
    $31.15
    $89.00
    $31.15
  • GAME-CHANGING Dream Clean Duo (Normal to Thick)GAME-CHANGING Dream Clean Duo (Normal to Thick)

    GAME-CHANGING Dream Clean Duo (Normal to Thick)

    Why it's WOW Color Security Shampoo – Unique, rich-lathering formula contains no silicones, thickening, conditioning or anti-frizz ingredients that stay behind and can weigh hair down, dull it, cause scalp irritation and even hair loss Color Security Conditioner (For Normal to Thick Hair) – Rich hydrators,...
    $18.20
    $52.00
    $18.20
  • GAME-CHANGING Dream Clean Duo (Fine to Normal)GAME-CHANGING Dream Clean Duo (Fine to Normal)

    GAME-CHANGING Dream Clean Duo (Fine to Normal)

    Why it's WOW Color Security Shampoo – Unique, rich-lathering formula contains no silicones, thickening, conditioning or anti-frizz ingredients that stay behind and can weigh hair down, dull it, cause scalp irritation and even hair loss Color Security Conditioner (For Fine to Normal Hair) – Weightless...
    $18.20
    $52.00
    $18.20
  • BIG, Bombshell BundleBIG, Bombshell Bundle

    BIG, Bombshell Bundle

    WHY IT'S WOW Volume-enhancing styling set effortlessly lifts, plumps, expands hair to its full potential  Breakthrough non-dehydrating volumizing formulas with built-in heat protection deliver healthiest, luxe, voluminous texture Long-lasting volume without stiffness or crunchy feel No color dulling, darkening or yellowing  
    $18.90
    $54.00
    $18.90

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