BEST SELLERS
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Extra Strength Dream Coat
Why it's WOW Award-winning water resistant technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture Delivers silky, glassy-smooth, super frizz-resistant styles Heat-activated formula contains heat protectants Ultra-light spray feels like nothing is on...- from $5.25
$15.00- from $5.25
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Color Security Conditioner (For Fine to Normal Hair)
Why it's WOW Super light hydrator and power detangler 3 levels of thermal protection keep hair safe from dehydration and dulling Won't oxidize and turn hair yellow or brassy so your color stays glossy and bright Argan oil nourishes + delivers silky-smooth, glossy hair- from $3.85
$11.00- from $3.85
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Dream Coat Supernatural Spray
Why it’s Wow Powerful humidity-proofer delivers the ultimate, long-lasting frizz control Silkens, smooths, glosses – totally transforms hair texture Keeps blowouts sleek + smooth, even in extreme humidity Weightless, non-greasy – feels like nothing is on your hair! Results last through 3-4 shampoos Provides...- from $4.90
$14.00- from $4.90
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Root Cover Up
Why it's WOW Easy, instant, precise: just press, no mess! Temporary color stays until shampoo’d out (you can swim in it!) Reflective mineral powder for a multi-dimensional, natural look Never stiff, sticky, or waxy like mascaras, crayons and sprays Great value! 6 months to 1...- $12.07
$34.50- $12.07
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BIG, Bombshell Bundle
WHY IT'S WOW Volume-enhancing styling set effortlessly lifts, plumps, expands hair to its full potential Breakthrough non-dehydrating volumizing formulas with built-in heat protection deliver healthiest, luxe, voluminous texture Long-lasting volume without stiffness or crunchy feel No color dulling, darkening or yellowing- $18.90
$54.00- $18.90
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One-Minute Transformation Styling Cream
Why it's WOW Instant on-the-spot frizz fix Apply our frizz cream to bumps, bends and bed head then either brush or blow dry the unruly sections for a super quick, smooth, polished refresh No waxy, greasy buildup on hair- from $4.20
$12.00- from $4.20
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Xtra Large Bombshell Volumizer
Why it’s Wow Our hair volumizer is free of alcohol, salt, drying resins typically used to create volume Massive volume plus super healthy hair quality Long-lasting Innovative light, frothy formula for weightless volume Heat protection- from $4.20
$12.00- from $4.20
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The Extreme Dream Team Extra-Strength Anti-Frizz Duo
Why it's WOW Powerhouse pair transforms dry, dehydrated hair and curly/coily hair into sleek, glossy, frizz-proof hair The key combo for super-smooth, straight blow-dry styles with extra-strong anti-humidity resistance Dreaming mask smooths, polishes, visibly repairs damaged frizzy strands + seals out humidity for days ...- $26.95
$77.00- $26.95
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